This week’s landmark news that British Telecom is to be the pioneer UK telephone company to make calls to 0870 numbers and 0845 numbers are without charge, is expected to be welcomed with rapturous cheers from consumers and campaigner groups alike.
0870 numbers in particular, have been the topic of a great deal of negative press over recent years and this is mainly because of the large cost to call them the reality that a few organisations make cash from calls to these numbers (specifically grating for customers ringing and after-sales help).
The use of these phone numbers in the public sector has also faced a large amount of scrutiny and the Department of Health has at this point launched a consultation in an attempt to review the use of them in the NHS.
There are even groups that have been particularly organised to campaign against these phone numbers, like saynoto0870.com.
When they were brought in, 0845 numbers used to be billed at local rate, whereas 0870 numbers used to be national rate to ring. This is not the fact now with the introduction of free quota minutes and call packages provided by mobile and landline businesses and is likely to be the main cause for BT’s new charging scheme for its residential clients.
BT currently has around a sixty percent market share so it appears likely that the other main players in the telecoms arena will go the same way - this includes Sky, Virgin Media, Talk Talk and Tiscali, who at present bill between 26 pence and £1.07 for a 10 minute call to an 0870/0845 number (as of 8th January 2009).
Although this massive leap is in the right route for BT’s residential customers, it’s must be noted that forty percent of all United Kingdom calls made in 2007 were from mobile phones (Ofcom 2008). This means that, while some of British Telecom’s landline users look set for a brilliant bargain, mobile callers will still pay between 20-30 pence per minute to call 0870/0845 numbers.
Businesses that would prefer to offer their landline and mobile callers an fantastic bargain, 03 numbers are still the obvious solution.
03 numbers cost clients the same to call as normal landline numbers- even from a mobile phone - at any point. They are also included in the free minutes packages that are offered by all major mobile and landline providers.
The 03 number category is divided into three parts:
-0303/0300 numbers entirely for charities and public sector organisations.
-0330 / 0333 numbers for any business or organisation.
-03 equivalent numbers for businesses that at present have an 08 number and would like to exchange it for 03.
Organisations are at present taking advantage of the massive potential of 03 numbers, including the British Broadcasting Council, the Metropolitan Police, Pioneer, Oxfam and the Royal Society for Prevention of Cruelty to Animals.
03 numbers are also being advocated by the Department of Health as the perfect alternative to 08 numbers for National Health Service services that want to benefit from the additional services that 08 numbers can provide (like caller options and call queuing etc.) whilst offering their callers a better deal.
To round up, British Telecom’s latest move will save its residential clients an probable £24m a year. This new business plan not only underlines the significance and popularity of non-geographic telephone numbers, it also reinforces the argument for offering clients a fairer deal at all times. And for this, 03 numbers still reign supreme.
Parents With Children