Nearly 15 years ago my father came up with an idea for a new invention which he thought was innovative in its concept and would be popular in the market place. As it would turn out his initial presumptions would be correct. He took his idea to a friend who had a factory, a prototype was soon made and applications for the applicable Intellectual Property obtained. What they had achieved up until now my father would describe as the easy part.
The next part was to find interested parties that were willing to develop, manufacture and build a retail network for the product both locally and overseas. This was easier said than done. There were many interested parties that all saw the merit of the invention and wanted to get involved but when it came to the crunch pulled out for one reason or another. As a consequence over a period of years my father and his friend eventually became less and less interested and eventually the invention was left to sit on the shelf.
From my perspective, I sat back and watched the story develop and build and then slowly die off. Although my first instinct was to try and get involved and help, I wasn’t qualified and didn’t have the skills required so. All I could do was sit back watch from the sidelines. This to me was frustrating seeing something with such great potential die away the way it did. It was very sad indeed.
It’s funny though how life can turn out and it wasn’t until just over a year ago that all the pieces finally fell into place. I’d gotten involve with a friend a year earlier promoting his invention on the internet and through a series of circumstances that evolved through my involvement in that project the final pieces of the puzzle suddenly fell into place.
What we needed to was now at our finger tips. To cut a long story short I went to my father and his friend with a business plan and now 1 year later we have everything in place to start manufacturing and retailing the product both locally and overseas.
As a consequence over the years I’ve witnessed firsthand just how hard it is to introduce a new invention to the marketplace and I’ve also become very aware that some of the key ingredients are obviously promotion, marketing and exposure to the market. Exposure can mean contacts and it also can mean sales.
Many new inventors and innovators believe the their new invention is the next best thing and expect the all that they have do is show it to someone and then 6 months later it will be a hit. Little do they know when they start on their journey exactly what is involved in getting it to the marketplace. Because the above ingredients are just so important I’ve decided to publish a new website. It’s called Inspirational Innovation. The idea is for inventors and innovators to submit their inventions so that they can expose them to the public, manufacturers and other interested parties. Inspirational Innovation is a platform to draw attention, promote and assist inventions to get the true recognition that they deserve and the best part about it is that it is FREE.
All the inventor has to do is register, write a short article, submit it and if it has suitable content it will be published. In a nutshell it is FREE publicity for inventors.
So if you are an inventor or innovator that has an idea or someone that has a new and innovative invention that is already in the marketplace and just want some FREE publicity, then submit your invention to Inspirational Innovation and get it off the shelf and out there in the public domain, where it really should be.
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